Orders entered electronically are usually executed quickly; however, there is no assurance that this will always occur. Investors should be aware that high trading volumes can cause delays in executions. Market volatility and delays in executions due to trading volume can result in trade executions at prices significantly different from the quoted price of the security at the time the order was entered. Also, different firms offer different levels of access and system sophistication. The speed of the Internet Service Provider used by an investor may also have an effect on order transmittal and execution. Timing in execution of orders may also be impacted by market volume, order queues at market centers, possible delays in order transmissions by brokers, and other systems issues.
What do the online brokerage rankings mean? If I open an account at a brokerage firm ranked #1, do I have a better chance of making money?
Generally, these rankings indicate the level of customer service or satisfaction with the online brokerage. There are many groups that provide 'ranking' services, and investors should keep in mind that these are not regulated entities. Further, different ranking groups use varying criteria and update their data on different schedules. You do not have a better chance of making money at a firm ranked #1 because the rankings do not relate to the likelihood of investment success.
What are the risks of online trading?
There is risk of loss associated with investing in securities regardless of the method used. New investors need to understand the principles of investing, their own risk tolerance, and their investment goals before venturing into the market. In addition, online investors may want to consider these other risks. High Internet traffic may affect online investors' ability to access their account or transmit their orders. Online investors should be skeptical of stock advice and tips provided in chat rooms or bulletin boards. Investors should do their own research before acting on these tips. Also, for some online investors, there is a temptation to "overtrade" by trading too frequently or impulsively without considering their investment goals or risk tolerance. Overtrading can effect investment performance, raise trading costs, and complicate your tax situation.
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